Do you need new ways to motivate people to participate in shoreline
stewardship activities? Would you like help in honouring
individuals, groups and businesses that are actively committed
to improving and protecting the health of shorelines?
Organizations, community groups, agencies, service clubs
and informal groups of volunteers who share a vision for
healthy, natural shorelines are invited to participate in
the Shoreline Ambassador Program.
The purpose of the Shoreline Ambassador Program is to:
- Provide tools and techniques to assist groups
working to protect, restore and promote the value
of natural, healthy shorelines.
- Aid groups and organizations in motivating people
to take action.
- Help educate and raise awareness in children and youth.
- Acknowledge and reward actions or commitments made to
benefit Canada's shorelines.
- Provide information concerning the amount of both publicly
and privately owned shoreline protected,
conserved or restored.
The program provides a range of rewards and other materials
for you to give to community members who have expressed interest
or demonstrated a commitment to keeping our shorelines healthy.
Rewards include Shoreline Ambassador Certificates, "caring for
shorelines" decals, and fridge magnets. We also have a variety
of supplementary materials available including: "My Shoreline Credo",
"ribbon of life" bookmark, educational brochures, children's
activity and quiz sheet, and Shoreline Action Checklists.
You are invited to distribute these materials during your
various events and activities. Whether you are expecting 5 or
5,000 participants, we can provide you with the information and
materials you need. For a complete list and description of
materials, check out our
order form (publications).
A major component of the Shoreline Ambassador Program is the
Shoreline Action Challenge
which provides a quick and easy way for people to make a commitment
to protect and restore shorelines. Informative tips and specific
actions are outlined in two checklists available online and also
as printed brochures for you to use and distribute.
"I want clean
water" is for all Canadians;
"I want to protect my shoreline property"
is for shoreline residents in particular. Suggested actions range
from cleaning up garbage along shorelines to letting shorelines
stay natural. Our goal is to designate 200,000 Shoreline Ambassadors,
and protect and restore 3,000 km of natural shorelines, by 2005.
People who submit a checklist will receive a Shoreline Ambassador
Certificate in recognition of their commitment.
Who is Using the Program?
A variety of groups have found that the Shoreline Ambassador
Program has been a useful complement to their operations.
Organizations using the Shoreline Ambassador Program include:
community groups, watershed groups, First Nations, school and
youth groups, Scouts Canada, Girl Guides of Canada, Shore Keepers,
the Vancouver Aquarium, naturalist clubs, and conservation and
For Groups Already Using the Shoreline Ambassador Program
Let us know how you are using the program by sending us an
e-mail, or posting
information about your event or activity through our News
and Events section on the main menu.
Want More Information?
The Shoreline Ambassador Manual
is available to assist you in adapting the Shoreline Ambassador
Program to best meet your group's needs. It provides more detailed
information on the products and materials offered, guides you in
applying the various rewards and incentives, and provides you with
many ideas and tips on how your group or organization can benefit
from the program.