ensure services &
products are appropriate for as many members as possible of our target audience,
regardless of tenure status, income level, gender, or linguistic proficiency.
honour waterfront
residents, listen to their stories and wisdom, take the perspective that they
want to "do it right" (shoreline stewardship), and work to obtain and integrate
their input whenever possible.
understand our audience
and service their needs in the spirit of our mission and goals.
be positive and
impartial, rather than partisan & finger pointing.
present choices,
and avoid preaching.
be customer-driven rather
than project or product-driven
respond to customers'
needs for relevant information, rather than showing off what we know.
where possible, be in
service to all groups, in the spirit of cooperation.
avoid reinventing the
wheel by applying what we learn from other sources
involve a broad spectrum
of partners and sponsors in order to be cost effective and efficient.
recognize contributions
of sponsors and volunteers, and those who make conservation pledges.
become self-sustaining
as soon as possible.
maintain high ethical
standards and use soft sell approach.
ensure services and
products meet high standards of quality and value.
remain on the leading
edge of shoreline stewardship practices.
take whole ecosystem
approach, addressing stewardship of organisms from the micro to the macro.
remain flexible
to respond to appropriate opportunities.
share information
about project, inside & outside Canada.
